A vegan working in a butchers shop. This is how the story started with Snap Pies, a new range of gorgeously tasty pies that are 100% plant-based. Xander, the son of the owner, wanted to create a range of pies for people just like him. As they’ve been handcrafting pies in Yorkshire since 1945, it didn’t take long to create a range of plant-powered pies ready to hit the market.
BRAND STRATEGY | BRAND IDENTITY | WEBSITE | PACKAGING | PROMOTIONS | SOCIAL MEDIA
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Why Snap?
Snap. A name with a great heritage.
‘Snap’ is a colloquial term for ‘lunch’ in parts of Yorkshire – a reference to the uniquely-shaped, waterproof ‘snap tins’ that miners used to take their food underground in. We used the shape as the t’inspiration behind the Snap Pies logo and brand.
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The pies are totally gorgeous and even convinced the biggest meat eater on our team. We were ins-pie-red by the typography used in the pie-making process the client shared with us. Crafting a modern and bright brand overflowing with personality and a plenty of puns. Full of snappiness.
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