BRANDOLOGY™ is our tried and tested method developed over 20 years to define, challenge, shape and create your brand story and identity. This simply means that your customers understand who you are, what makes you tick, where you sit in the marketplace and what you do for them.
BRAND
WORKSHOP
BRAND
RESEARCH
BRAND
STRATEGY
BRAND
CONCEPT
BRAND
WORLD
STAGE 1
BRAND WORKSHOP
Our brand workshops are game changing. We’ve created a soul-searching session where brand owners can explore their vision, mission, purpose and positioning. We’re there as branding experts to challenge you, facilitate discussions, sense check business models and create lightbulb moments where an exciting brand strategy can emerge. These deep dive insightful sessions have been called ‘business therapy’ by our clients!
STAGE 2
BRAND RESEARCH
Our brand research process is about fully immersing ourselves in your marketplace and sector. We’re looking at logos, messages, positioning, stories, colours, typography and unpicking everything about the brands you’ll be competing with. We’ll look at your competitors, authority brands, benchmarks inside and outside your sector, and we’re searching for that gap or space where we can do something completely different. It’s research, through the eyes of branding experts.
STAGE 3
BRAND STRATEGY
Our brand strategy stage is where we define your brand. We distill everything from our workshop and research into a single model. It’s about creating a core brand idea, a simple driving force behind the brand. We’re helping you shape the vision, the personality, the proposition and the mission of the brand. This brand strategy will ultimately form the foundation of your brand guidelines.
STAGE 4
BRAND CONCEPT
Our brand concept stage is where we come up with ideas and start designing your brand identity. We’re experimenting with logos, icons, colour palettes, typography, photography, illustration and the overall look and feel of your brand. We’ll be writing the copy concept and the tone-of-voice that forms your brand story. It’s where you get to be a part of the process, as we present two or three boards of branding to choose from.
STAGE 5
BRAND WORLD
The brand world is where we build the full brand identity. You’ve chosen your brand concept and we’re now turning that into a commercially ready brand. It’s where we write the full brand story, with sales messages, brand words and killer copylines. We’re designing a master brand presentation that includes multi-channel brand applications, customer touchpoints, social posts and much more. At the end of the process you’ll receive comprehesive brand guidelines, all logo files in all formats and a variety of bespoke brand assets.
